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With over a decade of experience, I design brand systems that help teams align, execute, and scale.
My work focuses on turning strategy into clear, scalable brand experiences that live across product, web, and growth. I partner closely with cross-functional teams to define direction, create alignment, and build systems that support long-term consistency rather than one-off executions.
I’m especially interested in the space where brand, product, and business meet — bringing structure to complexity, helping teams move with clarity, and ensuring design decisions drive meaningful outcomes as organizations scale.
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Work experience
2013-present
freelance
lead brand & BRAND designer
Leading end-to-end branding projects for startups and growing businesses. I partner closely with founders and teams to define brand strategy, guide visual direction, and deliver cohesive systems across digital touchpoints, combining leadership, strategy, and hands-on execution.
2023-2025
MAINTAINX
sr brand designer
I partnered closely with the marketing team to scale brand execution across campaigns, product launches, events, and ongoing marketing initiatives. A core part of my role was building scalable design systems, templates, and workflows that improved speed, consistency, and team efficiency as the company grew, balancing strategic direction with hands-on execution.
2020-2023
MURAL
sr visual/brand designer
During MURAL’s company-wide rebrand, I partnered with the external agency as the internal point of contact, helping translate brand strategy into clear guidelines and execution. I focused on cross-team alignment through feedback, follow-ups, and stakeholder onboarding, ensuring teams understood not just how to use the new brand, but why it mattered. I also led the creation of a marketing email design system to support consistent and scalable communication.
2013-2020
MONTAUK STUDIO
Co-founder & Creative Director
Montauk was a small design agency specialized in design strategy and communication working with all sorts of clients from small local brands to big international companies.
I founded the agency in 2013 and since then participated in countless projects ranging from web design, branding and graphic design, art direction and production of audiovisual content.
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Skills
Brand Systems Design
Design Leadership & Direction
Strategic Thinking
Cross-Functional Collaboration
Facilitation & Alignment
Creative Problem-Solving
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Some words from my peers
Working with Belu is always a pleasure. She is extremely collaborative, stays calm under pressure, and is always ready to jump into the next challenge. Belu balances her enthusiasm with her knowledge and experience to make sure that design work is always delivered on time and on quality. She has a broad range of design skills, from branding to marketing, and from digital to real-world products. I will always be grateful for having the opportunity to work in the same team with Belu!
Jaime Neely
Sr. Director of Product Design @Mural
Belu is a wonderful teammate! I had the pleasure of managing Belu on a small brand design team. She's an excellent stakeholder manager, able to communicate creative needs with a level head in a fast paced environment with last minute changes. She led our swag efforts with grace, keeping high touch stakeholders in the loop even as objectives and deadlines shifted. Her varied skill set and systems thinking make her an excellent brand designer, and she's also a talented visual designer as well. I recommend Belu for any team looking to level up their design and communication.
Kate Elkan
Brand Design Lead
The other testimonials here speak to Belu’s professionalism and adeptness to roll with whatever creative challenges come her way. Check. So I’ll fill you in on the human aspect of this lovely person (which is what you really wanted to know about anyway, right?). Belu brings warmth and care to a team. She puts her heart out there and into her work. She is a genuine person who finds the comedy in any situation and loves to laugh. Her point of view is infectious. This is why you’ll love working with her.
Kelly Dorsey
Design Lead @Mural