MURAL.
Helping one rebrand
work across product.
A broader body
of work.
This project involved a company-wide rebrand developed in collaboration with Collins, spanning brand identity, product, and web. As part of the core internal team, I partnered closely with stakeholders to translate the new brand vision into execution.
My role focused on cross-team alignment, creative feedback, and rollout planning to ensure a smooth transition across touchpoints. Working within a lean team, we delivered the rebrand on time and aligned the brand and product experience with MURAL’s evolving vision.
Swag
One pagers
Email design system
Brand strategy
Guidelines
Beyond individual
deliverables.
The rebrand spanned brand, product, and web, requiring strong alignment across teams. The focus was on turning the new brand vision into clear, scalable systems that ensured consistency, usability, and long-term adoption across the organization.
Scaling brand without scaling the bottleneck.
A self-initiated email design system. Dive into the problem, the decisions, the modular operating model and the autonomy it gave Marketing.